BKB Customer Feedback App

A new iPad app gives Basler Kantonalbank customers a simple way to rate their experience of the branch.

Our new Customer Feedback App for Basler Kantonalbank turns an iPad on a stand into a focused feedback station. Designed for branch entrances and meeting rooms, it lets customers share their impressions directly during their visit.

One question, five clear choices

The app asks customers how they rate the new branch. Five smiley-based answers make it possible to respond with a tap. A short thank-you message follows before the question returns for the next customer.

This is a deliberately compact interaction: customers can give a rating without working through a long questionnaire.

Feedback associated with the branch

The branch is selected when the iPad is configured. Responses are recorded with that location, so the bank can review the ratings for the corresponding branch.

The app provides a practical way to collect customer impressions close to the experience being rated, using an iPad-based interface developed for this specific purpose.