pharos provides the location-aware technology behind the event app developed by Aperto Move for Hewlett Packard Enterprise (HPE). The app integrates the pharos SDK and connects to the pharos Cloud backend.
Campaigns use location and iBeacon events as triggers. This links the app’s campaign behavior to physical context, rather than relying only on a visitor opening a screen.
Aperto Move develops the event app, while appamics supplies the pharos SDK and cloud technology used for these campaigns. The integration connects the mobile application with campaign handling in the backend.