The contents of messages are summarised in campaigns to position the brand positively. Customers’ experiences and impressions are what forms the brand. Every experience can help to improve the brand image. New innovations and online-based technologies especially attract the target group of younger people and have a positive impact on the brand. New innovations endorse the brand image in the minds of the target group.
The more frequent and the closer the contact between brand and target group, the better. It is about perceiving innovative technologies, it is about the image of a company that thinks ahead, it is about how customers perceive the brand, it is about closeness and proximity marketing.
And this very point in brand formation is where our new product, pharos comes in. Our particular pharos approach in beacon technology lets you combine brand events, brand retail and brand exhibition.
In combination with our iOS and Android apps custom-made for the purposes of our customers, we facilitate the effective and unique positioning of the brand. And with its network integration, we create a unique selling proposition that may easily result in increased customer awareness accompanied by personal customer loyalty, increasing sales and profits.
Get everything from a single source. pharos by appamics.Want to know more about this?