More than 54,000 people who visited the exhibition Gauguin to Picasso: Masterworks from Switzerland, The Staechelin & Im Obersteg Collections at The Phillips Collection between October 10, 2015 and January 10, 2016 had the opportunity to create and share their own selfie masterpiece with Portrait Play.
The Swiss company appamics had developed the Portrait Play app and beacon installation for the exhibition in partnership with The Phillips Collection, the Embassy of Switzerland, Switzerland Tourism, Basel Tourism and City Marketing.
Portrait Play app magically transformed the selfies of exhibition visitors into virtual masterpieces based on the style of four world famous artists whose works were part of the exhibition: Marc Chagall, Ferdinand Hodler, Alexej von Jawlensky and Édouard Manet. Visitors experienced how their selfie morphed into different artistic styles and became part of the exhibition on a large screen in the museum’s Swiss Lounge.
The Phillips Collection is among a group of forward-thinking museums that are creating the museum of the future by using technology to offer visitors unique ways to experience their exhibitions.